What is Local SEO

Local SEO, also known as local positioning, is a specialized Search Engine Optimization strategy aimed at boosting the visibility of your local business within local search results, thereby attracting potential customers from specific geographic areas such as cities, regions, or neighborhoods. This approach encompasses optimizing both your website and your free Google business profile to enhance your presence in local search queries.

 

How Local SEO works?

The essence of local SEO lies in its mechanism of aligning search results with user intent and location relevance. When users search for a product or service, Google matches the query with businesses nearby, taking into account the user’s location or the location they are searching for. For instance, a search for “kitchen remodeling” will yield results for dental practices in the user’s vicinity, while a query like “kitchen remodeling New York” will display dental clinics specifically in New York City.

 

How to do SEO for local businesses?

To execute local SEO effectively, businesses should focus on optimizing their website and Google business profile, formerly known as Google My Business, to cater to their target location. This entails meticulously filling out key information such as business name, address, phone number, and social media links. Additionally, it involves strategically positioning your website and Google business profile for local keywords that users commonly use when searching for your products or services.

Examples of such local keywords include variations like

Kitchen remodeling
kitchen remodeling near me
Bathroom remodeling
Kitchen remodeling New York
kitchen remodeling New York
Kitchen remodelers

 

By incorporating these localized terms into your online presence, you increase the likelihood of your business appearing prominently in relevant local search results, thereby expanding your reach and attracting more potential customers to your doorstep.