Resolving a Suspended Google Business Profile in Accordance with Google’s Guidelines
Resolving a Suspended Google Business Profile in Accordance with Google’s Guidelines
The most frequent reason for a Google listing suspension is non-compliance with Google’s guidelines. In this guide, instead of overwhelming you with lengthy quotes from regulations, I’ll provide you with actionable steps to realign your business with these guidelines.
Ensuring Business Profile Name Compliance in Google Maps
- Use Your Legitimate Business Name: Ensure your business name matches the official name registered with authorities and displayed on your physical premises, promotional materials, and online platforms.
- Remove Extraneous Information: Eliminate any keywords, phone numbers, prices, emojis, or unnecessary special characters from your business name. Avoid using all capital letters unless for recognized abbreviations (e.g., KFC for Kentucky Fried Chicken).
Business Category
Select the primary category that accurately represents your business activities. Research competitors’ categories for guidance if needed.
Description
Craft a descriptive and informative business profile description without including special offers or keyword stuffing.
Phone Number
Ensure your listed phone number matches the one on your website. If multiple numbers are used, prominently display the one associated with your Google Business Profile on your site.
Website
Ensure that your website mirrors the NAP details (Name, Address, Phone Number, Business Hours) listed on your Google Business Profile.
Google My Business Listing Address
Verify that your business address matches your actual physical location, unless operating as a service area business.
Completing a Suspended Business Profile
Upload posts and photos to provide additional credibility and activity to your business profile, demonstrating its legitimacy.
Removing Unnecessary Users
Remove any additional users from your business profile, as their presence may hinder the unblocking process.
Removing Duplicate Listings
Identify and remove duplicate business listings on Google Maps to prevent further suspension issues.
Appealing a Suspended Google Business Profile
If your business profile adheres to Google’s guidelines, submit an appeal using the appropriate reinstatement form via this link: Google My Business Reinstatement Form.
By following these steps diligently, you can rectify any issues with your Google Business Profile and ensure continued visibility and engagement with potential customers.